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A combined book of all 12 issues of Shiseido's corporate culture magazine "Hanatsubaki" in 2011. The predecessor of "Hanatsubaki" can be traced back to "Shiseido Monthly Report" (1924, first published in 1924, No. 77) and "Shiseido Graph" (1933, first published in 1933, No. 50). It was born as a cultural medium that connects consumers and Shiseido as a company, and has a history of more than 75 years. Although it is a thin booklet such as fashion, art, movies, music, etc., there are not many precedents for magazines that one company has continued to publish so far. Currently, it continues to be a cross-media that combines paper and the web. Masayoshi Nakajo (1933-2021), one of Japan's leading graphic designers, has been involved in design for many years.
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